As Head of Strategic Marketing, you will be required to lead and oversee work to gather business intelligence, analyse data and develop new strategies to strengthen positioning of the ICR’s brand.
The aim will be to furnish partner teams across the ICR with an understanding of their markets, analysis of the effectiveness of current strategies, and marketing strategies to exploit new income opportunities.
The role will lead the shift to a more data-led approach to income generation – using business intelligence, digital analytics data and market research to identify new fundraising and commercial opportunities, and data analysis to reshape income generation and marketing activities.
Key Requirements
The successful candidate must have a strong track record in designing and implementing strategic marketing programmes guided by market intelligence. They need a strong understanding of brand. They must be highly creative and collaborative, with exceptional skills in data analysis and presentation.
Department/Directorate Information
The Development and Communications directorate is responsible for fundraising and philanthropic income across the ICR, and telling the ICR’s story of doing outstanding cancer research – communicating effectively about the ICR’s work to help attract donors and supporters, the best staff and students, commercial partners, funders and collaborators, and to advocate for changes that support cancer research and improve access to the ICR’s discoveries.
We encourage all applicants to access the job pack attached for more detailed information regarding this role.
For an informal discussion regarding the role, please contact Ben Kolbington via email on [email protected]. Applications will not be accepted by email.